The solution
Given Reed’s vast experience in helping franchisees set up their own recruitment business, Rob and Toby developed an approach which ensured that Wayne could grow his business and attract the right clientele.
Rob said: “Prior to Wayne joining, we held a series of meetings with him and his team to project plan their conversion because they were an existing business with goals and objectives already in place.
“We spoke a lot around technology, marketing, training, and business operations. We then conducted an induction for the team in Poland to bring them inside the Reed network and give them access to our international network of recruitment experts.”
Wayne was keen to utilise the industry leading technology, learning and development, marketing, and operational support that Reed offers. Harnessing Reed’s plethora of resources, Wayne and the franchise partnership team were able to look at the gaps in his business model and clearly define the support he needed.
“I think the training offered was very good on how to use the systems and thankfully there was a big support team behind us. We aren’t your normal franchisee, usually a recruiter coming out of a job, setting up a one-man desk on their own. That was never the plan for us,” Wayne added.
“Having things like the website and our social media sites taken care of, helped create that interest in our brand. The fact that we've got somebody there in the background, tweaking the websites, making the changes, driving traffic to it; all of that I found really positive about Reed’s offer.”
