Reed’s international franchise team, spearheaded by Rob Barklamb and Toby Moyse, was tasked with helping Wayne Hulbert enhance his recruitment practice and be seen as a leading recruitment provider in Warsaw and Kraków, Poland.
With more than 20 years of experience within the recruitment industry, Wayne is an expert when it comes to recruiting quality talent that helps organisations reach their full potential, but he was looking for a brand to associate his business with.
Wayne said: “Having worked in recruitment for a long time, I'm aware of what a franchise should be and what I think a franchisee needs in order to be successful. I was looking for a brand that could help my business grow, and provide a good infrastructure and services to strengthen our offering to potential clients in Poland.”
Reed Franchise Partnerships offers partners the support they need to start, develop and grow their own businesses, so even though Wayne has worked in recruitment for a long time, the Reed team quickly got to work to understand his needs.
Rob said: “We pride ourselves on having regular dialogue with our franchise partners and from there identifying and analysing their needs, before reacting accordingly. I think it's fair to say that Wayne and the Poland office were very discerning, they knew their stuff as they were with another franchise previously. They knew what they wanted, and they were not afraid of asking for it.”
Given Reed’s vast experience in helping franchisees set up their own recruitment business, Rob and Toby developed an approach which ensured that Wayne could grow his business and attract the right clientele.
Rob said: “Prior to Wayne joining, we held a series of meetings with him and his team to project plan their conversion because they were an existing business with goals and objectives already in place.
“We spoke a lot around technology, marketing, training, and business operations. We then conducted an induction for the team in Poland to bring them inside the Reed network and give them access to our international network of recruitment experts.”
Wayne was keen to utilise the industry leading technology, learning and development, marketing, and operational support that Reed offers. Harnessing Reed’s plethora of resources, Wayne and the franchise partnership team were able to look at the gaps in his business model and clearly define the support he needed.
“I think the training offered was very good on how to use the systems and thankfully there was a big support team behind us. We aren’t your normal franchisee, usually a recruiter coming out of a job, setting up a one-man desk on their own. That was never the plan for us,” Wayne added.
“Having things like the website and our social media sites taken care of, helped create that interest in our brand. The fact that we've got somebody there in the background, tweaking the websites, making the changes, driving traffic to it; all of that I found really positive about Reed’s offer.”
