---
title: What's EVP and why it is important for staffing agencies
description: Learn about the importance of EVP in recruitment agencies from Reed. Discover how to attract and retain talent with authentic employer branding.
image: https://franchise.reed.com/hubfs/ROB-and-CLaire.png
---

[![REED_FRANCHISE_PARTNERSHIPS_LANDSCAPE_NEGATIVE_RGB - Small 2](https://franchise.reed.com/hubfs/7.%20RFP%20+%20EMEA/RFP/REED_FRANCHISE_PARTNERSHIPS_LANDSCAPE_NEGATIVE_RGB%20-%20Small%202.png)](https://franchise.reed.com/homepage)

- [About Reed](https://franchise.reed.com/about-reed)
- [Meeting your needs](https://franchise.reed.com/meeting-your-needs) 
    - [Start Smart](https://franchise.reed.com/start-smart)
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[Get in touch](https://franchise.reed.com/what-is-evp-and-why-it-is-important-for-staffing-agencies#form)

# What's Next?: What's EVP and why it is important for staffing agencies

Rob Barklamb, director of international franchising at Reed Franchise Partnerships,  sits with Claire Bacon, Head of Employer Brand at Reed, to delve into the nuanced world of Employer Value Propositions (EVP) and underscore its pivotal role in revolutionizing staffing agencies. This engaging conversation sheds light on the essence of acknowledging the workforce as the backbone of the recruitment industry and the transformative impact it has on organizational success.

They carefully explore the changing dynamics between employers and employees, highlighting a significant shift towards valuing flexibility, and recognition in the workplace. The conversation shows how the traditional measures of job satisfaction have now been surpassed by the crucial need for a balanced work-life harmony, indicating that today's talent pool places importance on personal well-being alongside professional development.

Moreover, they argue that authenticity in these propositions is not merely a trend but a fundamental strategy to magnetize and secure the loyalty of top-tier talent. 

 

 

 

## Get in touch

Start your company with Reed Franchise Partnerships and take advantage of our simple and proven path to build and run your own business and receive over $35,000 of direct and indirect investment from us and tangible benefits from day one. **Would you like to see more? **

 

[Request a demo](https://franchise.reed.com/contact-us)

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[![REED_FRANCHISE_PARTNERSHIPS_LANDSCAPE_NEGATIVE_RGB - Small 2](https://franchise.reed.com/hubfs/7.%20RFP%20+%20EMEA/RFP/REED_FRANCHISE_PARTNERSHIPS_LANDSCAPE_NEGATIVE_RGB%20-%20Small%202.png)](https://franchise.reed.com/homepage) 

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