What's Next?: How to build an effective recruitment marketing strategy

In this videocast episode, Rob Barland, the director of international franchising at Reed Franchise Partnerships, sits down with Xavier Krasnicki, the International Marketing Manager at Reed, to delve into the fascinating world of marketing for recruitment.

They explore how AI can streamline tasks and boost efficiency, but emphasize that it can never replace the human touch. Xavier sheds light on the significance of search engine optimization and user experience in crafting compelling recruitment websites.

He also delves into the essential elements of building a strong recruitment brand, such as maintaining a robust online presence and consistent messaging. Xavier underscores the importance of data-driven decision-making in marketing, striking a balance between creativity and data analysis.

Watch now to gain valuable insights into the evolving landscape of marketing and recruitment.